| Maintaining or growing sales even in harder economic times |
| | - For a construction distributor
-- We achieved year-over-year increases through retention
and customer acquisition programs.
- For a motors and motion
distributor -- We profiled customers, indentified prospects,
and designed plans that increased sales and profits.
|
| Improving marketing strategies, plans, and results based
on changing market conditions |
| |
- For a power transmission company -- We provided
and facilitated a strategy formulation process for a $60MM business unit. The
biggest result was an actionable marketing plan designed with the customer in
mind.
|
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Understanding customers' needs for informed decision-making |
| |
- For an international tool company -- We designed
and executed a market research study to uncover critical customer insights on
proposed safety features.
|
| Re-positioning in new markets |
| |
- For a mechanical services company -- We evaluated
and enhanced the logo and tagline after facilitating a strategy session that resulted
in reaching internal consensus on the desired market positioning.
|
| Developing and launching successful new products and services |
| | - For an international tool
company -- We tripled new product sales in three years.
- For
an international tool company -- We developed a fastening
system for new building materials in record time.
|
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