Marketing Survey

1. “Give 'Em What They Want" - Marketing is all about giving customers what they want, doing it better than your competitors, and making money doing it. This speech provides a process and examples that will help companies identify who their customers are, what they really want, what the competitors are providing to them, and how the company can do a better job while increasing profits.

2. “Selling the Sizzle” - We all know that as consumers we don't buy the steak, we buy the sizzle. So what is your company's sizzle? Are you selling patent protected technology or real world solutions? Are your company's products' features getting more press than the benefits they provide? This speech provides questions that will allow you to benchmark your current practices in this area as well as provide a process to help you identify and support your company's products based on the benefits and solutions customers are really buying.

3. “Marketing is Everywhere” - For non-marketing types in all industries and across all disciplines (i.e., engineers, purchasing folks, plant managers, etc) who want to better understand the marketing side of business this is the perfect speech! By creating analogies to familiar, everyday concepts this program helps non-marketing personnel understand how the discipline of marketing works to increase a company's top and bottom lines. This session is light and facilitative with exercises that will cause participants to recognize and review marketing efforts in the world on a daily basis.

4. “10 Easy Steps to an Effective Marketing Plan” - This session will take the audience through a simple, yet highly effective process for creating a marketing plan that includes the top ten ingredients for success. Audience members will actually help create a plan for an imaginary product.

5. “Why Can't We All Just Communicate?" - Specifically for manufacturers and distributors, this session describes the communication issues between sellers and re-sellers, why these problems exist, what they're costing both sides annually, and concrete ways to improve the situation.

Last, but not least, could you give me a lead on just one organization that you feel might have an interest in any of these topics?

Referral Organization:
Your Name:
Occupation:
9. Obviously, if you have suggestions for other marketing-related subjects, please tell us those, too!