Recommended

Reads

Rosemary Walter

FREE Articles & Newsletters

Recommended Reads

Recommended Reading:

Here are some books that we've found helpful and informative. We'd love to hear from you with your recommendations. If appropriate, we'll post it to the site along with your name and comments.

Jump Start Your Business Brain: Win...
-- by Doug Hall

If you've read Ries and Trout's works on product positioning this is your next step to defining your positioning. This book provides a framework for building a positioning statement and quantified reasons why that is so important to market success.

Get Clients Now!: A 28-Day Marketing...
-- by C.J. Hayden

This book is especially helpful for consultants and service providers. A great plan for consistent marketing efforts to GET CLIENTS NOW!!

The Power of Focus The Power of Focus
-- by Jack Canfield

Offers a great step-by-step approach to bringing focus into every aspect of your life. It also presents the bigger picture principles and reasons for focus. A great, new Recommended Read!

Winning at New Products Winning at New Products
-- Robert C. Cooper

Need some insights or help for new product development? Try this book!

Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind
-- by Al Ries, Jack Trout

The most popular book on market positioning. A good starter book.