Mosaic Marketing Management : B2B Marketing

Recommended Reading:

Here are some books that we've found helpful and informative. We'd love to hear from you with your recommendations. If appropriate, we'll post it to the site along with your name and comments.

	Marketing Magic! Rosemary Walter of Mosaic Marketing Management is featured alongside marketing greats Jay Conrad Levinson, Brian Tracy, Robert Bly and seventeen others. Her chapter, "Selling the Sizzle - Market Positioning for Maximum Success" focuses on the reasons why and the how- to's behind building a unique and compelling message around your products and brands.

	Jump Start Your Business Brain: Win... -- by Doug Hall If you've read Ries and Trout's works on product positioning this is your next step to defining your positioning. This book provides a framework for building a positioning statement and quantified reasons why that is so important to market success.

	Get Clients Now!: A 28-Day Marketing... -- by C.J. Hayden This book is especially helpful for consultants and service providers. A great plan for consistent marketing efforts to GET CLIENTS NOW!!

	The Power of Focus -- by Jack Canfield Offers a great step-by-step approach to bringing focus into every aspect of your life. It also presents the bigger picture principles and reasons for focus. A great, new Recommended Read!

	Winning at New Products -- Robert C. Cooper Need some insights or help for new product development? Try this book!

	Positioning: The Battle for Your Mind -- by Al Ries, Jack Trout The most popular book on market positioning. A good starter book.