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Rosemary Walter
Rosemary Walter

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Breakeven Volume Following a Price Increase

If your present margin is:
20%25%30%35%40%45%50%55%60%
And you increase price by:

To break even on profitability,
your sales volume can fall off by:

2%9%7%6%5%5%4%4%4%3%
4%17%14%12%10%9%8%7%7%6%
6%23%19%17%15%13%12%11%10%9%
8%29%24%21%19%17%15%14%13%12%
10%33%29%25%22%20%18%17%15%14%
12%38%32%29%26%23%21%19%18%17%
14%41%36%32%29%26%24%22%20%19%
16%44%39%35%31%29%26%24%23%21%
18%47%42%38%34%31%29%26%25%23%
20%50%44%40%36%33%31%29%27%25%
25%56%50%45%42%38%36%33%31%29%
30%60%55%50%46%43%40%38%35%33%

 

 

   
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