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Recession-Proof Your Business

Keeping Prices Intact (The Answer Is Value) Spring 2003

How a Marketing Strategy Helps During a Recession (Marketing Strategy - Antidote for Uncertainty) 4th Qtr 2001

Gain on Your Competition in a Downturn (This and That) 3rd Qtr 2001

Defending Your Marketing Budget During a Recession (This and That) 2nd Qtr 2001

Tips for Growing Your Business in Down Times (Keep Pushin' That Barrow) 1st Qtr 2001

How to Keep Customers During a Downturn (All You (They) Need is Love) Winter 2003

6 Ways to Market to Increase Sales (Rev
Up Your Revenues) Summer 2003

Why Market in a Recession (This and
That) Summer 2003

Compensating for Price Discounting

Breakeven Volume Following a Price Increase

Mark-Up and Margin Table

Personal Pronouns Make a Difference (You, Baby, Nobody but You) Monthly Marketing Tips June 2004

The Power of FREE (Give to Get) Monthly Marketing Tips March 2004

What Are Your Ads and Your Brands Saying About You? (Is It What You Say or How You Say It?) Monthly Marketing Tips April 2004

Marketing Research Works (Better Information Leads to Better Decisions and Better Marketing) Mosaic Monthly Marketing Tips May 2004

Why Branding is Important and How to Care for Your Brand (They Brand Cows Don't They?) 3rd Qtr 2001

Perceptions of Your Brand (Perception Is Everything) 2nd Qtr 2001

How Mosaic Helps Clients Brand (Service Spotlight) 2nd Qtr 2001

Logo Creation - Five Things to Consider (Marketing Tips to Clip) 1st Qtr 2002

Effective Product Positioning (Learning from Gypsy) 2nd Qtr 2002

Reading the Signs of Effective Marketing (Signs, Signs, Everywhere Signs) Fall 2002

Understanding Trademarks, Copyrights, and Patents (Marketing Tips to Clip) Fall 2002

Customer Benefits Equal Success (This and That) Fall 2002

How To Manage Time, Quality, and Costs in Business (The Balancing Act of the Political and Business Landscape) 4th Qtr 2000

The Value of Written Objectives (The Nuns Knew All Along) 3rd Qtr 2000

How To Make Your Company Profitable (To Profit or Not to Profit? That is the Question) 2nd Qtr 2000

How To Use Iteration To Foster Business Decision-Making (The Perfect Car Syndrome) 3rd Qtr 1999

Why Defining Objectives Is So Important (The Game of Business) 2nd Qtr 1999

4 Lessons to Winning in Business (The Rules of the Road for Business Success) 1st Qtr 1999


Communication Issues between Distributors & Manufacturers (Can't We All Just . . . Communicate?) 1st Qtr 2002

Margin versus Mark-Up (Marketing Tips to Clip) 2nd Qtr 2002

More Effective Search Terms for Your Web Site
(This and That) Summer 2003

E-mail Campaigns That Work (Marketing Tips to
Clip) Summer 2003

Making Your Website Work Harder (Marketing Tips to Clip) Spring 2003

Pay-Per-Click Opportunities 3rd Qtr 2001

Designing Your Site for Your Customer, Not Your Designer (e-This!) 4th Qtr 2001

Domain Names (e-This!) 3rd Qtr 2001 & (e-This!) 4th Qtr 2001

Search Engine Submission (e-This!) 4th Qtr 2000 & Search Engine Submission (e-This!) 3rd Qtr 2001

Do We Need A Web Site? (e-This!) 2nd Qtr 2001

Web Site Diagnostics 4th Qtr 2000

E-mail Marketing Campaigns (e-This!) 3rd Qtr 2000

Should Our Web Site Be E-Commerce Enabled? (e-This!) 1st Qtr 2000

The Three C's of E-Business 1st Qtr 2000

What Does Your Visitor Want? (This and That) 4th Qtr 1999

Is E-Commerce Right for You? 1st Qtr 1999

Miscellaneous

Sales Lead Tracking Systems Service Spotlight 1st Qtr 2001

Systems of Industry Classifications SIC's and NAIC's - 2nd Qtr 1999 & Service Spotlight 3rd Qtr 2001

Matching Art File Types to Purpose (This and That) Winter 2003