Biographical

Sketch

Rosemary Walter

Rosemary Walter, the founder and president of Mosaic Marketing Management, is a seasoned business-to-business marketing consultant with over 20 years' experience in business and marketing management. She presently works with international Fortune 500 companies as well as regional and local businesses.

Graduating with a BS in Advertising from the University of Illinois (Honors) and an MS in Marketing Communications (Honors) from Roosevelt University, Rosemary has held progressively more responsible marketing positions with industrial and consumer goods manufacturers as well as marketing communications firms.

Prior to establishing Mosaic Marketing Management in July 1998, she was a Senior Marketing Manager at Illinois Tool Works (ITW) leading the business and marketing management function and new product development work on the core business of their $200+ million construction products division. At the Alberto-Culver Company, Rosemary worked as an Assistant Product Manager on the flagship product line. As an Account Executive at DDB Worldwide, Rosemary worked with McDonald's New Products Group to fieldtest new products' advertising and promotional tactics.

Major career accomplishments include:

	Achieving record high market share and profitability for Paslode's framing business
	Tripling Paslode's new product framing sales in a three-year period of time
	Introducing Chicken McNuggets into test markets leading to national roll-out
	Achieving record high market share with a reformulated VO5 Aerosal Hair Spray

Rosemary is a member of the American Marketing Association, the Midwest Society of Professional Consultants, and The Midwest Entrpreneur Forum. She is also active with Junior Achievement programs in Chicago area high schools.